The Vision: Internal communications beyond the all staff memo.
Feedback from employees and other internal stakeholders confirmed that there was a “silo mentality” prevailing within the business. People were largely unaware of work and activity happening beyond their team. They were keen to know more about the company’s work but did not want to work too hard in order to find out.
We adopted Content Marketing principles and adapted them for internal communications. We produced a general company pocket primer called the Little Book of Newable, launched a quarterly newspaper Newable News supported by weekly digital newsletters, and produced a series of themed brochures which covered activities in greater depth.
The Reality: The communication programme increased familiarity with and pride in the company’s work. It served to break down barriers and we saw greater collaboration between teams as a result. We were delighted by the significant increase in teams wishing to contribute content and by the sharing of content across the personal social channels of employees.
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