The Vision: To create an incredible vodka
Pure is difficult. Great tasting is difficult. To create ultra pure, smooth and delicious vodka is the incredibly difficult. Russian Standard is the result of of the confluence of science and nature, geography and history, craft and culture. An incredible story creating an incredible vodka. To tell this story, we partnered with Jason Silva, filmmaker, futurist, philosopher, and self professed 'wonder junkie' whose goal is to excite millennials about philosophy and science.
The result a truly epic three minute epic film which debuted during a Champions League match following a launch event at The Science Museum where Jason Silva delivered an awe-inspiring address on how patterns in the natural world are being re-imagined in science.
The outcome: Phenomenal
The campaign helped build extraordinary momentum for Russian Standard Vodka in terms of brand cut through and global double digit sales growth whilst defending a higher price point.
