The Vision: Holistic branding. (Right down to holistic socks.)
Sky Zone is the originator and global market leader in trampoline parks, operating over 200 sites across USA, Canada, Mexico and Australia. In the process, Sky Zone has spawned many imitators, particularly in the UK. Sky Zone's founder Jeff Platt asked My Agency to develop a ‘next gen’ proposition and branding to support Sky Zone's launch into the UK and Europe, helping it stay one jump ahead of the competition.
My Agency delivered a complete new brand strategy positioning and proposition revolutionizing the trampoline park experience setting the benchmark for active entertainment in the UK and beyond. Freedome mixes fitness, sport and fun in gravity-defying, hi-tech urban aerial activity parks. Freedome is all about the exhilaration, expression and entertainment.
Freedome is a holistic branding concept that includes sub brands, in venue design and staff behaviours. My Agency delivered the full go to market toolkit including social media and digital marketing.
The Reality: Freedome launched successfully in the UK at Cheshire Oaks and created a franchising model for Europe. The first franchise in Stavanger, Norway.
